Logotype for a new art gallery in Stockholm named "Eldhunden" (Fire Dog) in collaboration with Svenska Konstnärernas Förening and Konstnärshuset in Stockholm.
When asking what kind of direction they wanted for the logotype they very quickly thought of fun, artistic and illustrative examples with a comic book feel.
Cartoonish with a paint feel to the logo
An illustration of a dog with a comic-book take.
In the end they realized when seeing one of my more minimalist and clean logo examples, that it was the right look and feel for the art gallery.
It is not too clean and boring it has a fun motion to it which makes it work. The illustration with the dog is also incorporated into the visual identity.
